What is UGC?
UGC is original, brand-specific content created by customers and published on soial media or other channels. UGC comes in many forms including images, videos, reviews or a testimonial.
The future of advertising?
This is a place for businesses to find talented UGC creators to help boost their online presence!
In the age of short form video, people are searching for authenticity. This means that manufactured and traditional advertising is not performing as well as they used to.
Is UGC more effective?
UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average. UGC results in 29% higher web conversions than campaigns or websites without it. One-quarter of search results (25%) for the world's biggest brands are links to user-generated content.
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